{"title":"Pure \u0026 Simple","description":"\u003cp\u003eAs white as winter's sky, and as soft as freshly fallen snow, our Pure and Simple collection of white and natural Sheepskin rugs click into any living space without overwhelming the eyes.\u003c\/p\u003e\n\u003cp\u003eSourced from here and all over the world, this aesthetic rug range is the perfect ingredient to finish baking up a fresh and modern home. \u003c\/p\u003e","products":[{"product_id":"sheepskinrugs-british-naturals","title":"British Sheepskin Rare Breed Rug - Light Tones","description":"\u003cp data-end=\"240\" data-start=\"164\"\u003e\u003cstrong\u003eReal British Sheepskin. Rare by nature. Light in tone, rich in character.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"511\" data-start=\"242\"\u003eGenuine\u003cstrong data-end=\"376\" data-start=\"339\"\u003e British rare breed sheepskins \u003c\/strong\u003e- every rug is 100% real British rare breed sheepskin — no two are ever the same. Soft, light tones and natural markings give each piece its own character.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"704\" data-start=\"513\"\u003eTanned using traditional, low-impact methods, there’s no bleaching, dyeing or over-processing. Just real wool, as nature intended — soft, dense, and full understated luxury.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"945\" data-start=\"706\"\u003eThe \u003cstrong data-end=\"744\" data-start=\"710\"\u003eRare Breed Light Sheepskin Rug\u003c\/strong\u003e brings something different to a space — a natural blend of soft greys, silvers, creams, and occasional flecks of brown, depending on the fleece. \u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1118\" data-start=\"947\"\u003eWith lanolin-rich wool that naturally resists dirt and repels spills, it’s practical too. Just shake it out, give it the odd brush, and let it soften and settle over time.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1262\" data-start=\"1120\"\u003eThrow it over a chair or bench, tuck it by the fire, or give the dog a treat — it suits all kinds of spaces and brings its own quiet character to each one.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1328\" data-start=\"1264\"\u003e\u003cstrong\u003eEffortless comfort, quiet tones and individuality you won’t find in anything mass-made.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Heatons","offers":[{"title":"L010","offer_id":55456354468218,"sku":"54468218","price":85.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0094\/2002\/files\/British-Rare-Breed-Light-010.jpg?v=1748875375"},{"product_id":"sheepskinrugs-british-white","title":"British Sheepskin Rug - Natural White \/ Cream","description":"\u003cp data-end=\"290\" data-start=\"239\"\u003e\u003cstrong\u003eReal British sheepskin. Built to last. Fireside appeal and Lazy Summer Evenings...\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"539\" data-start=\"292\"\u003eThis is a rug that does what it says on the tin— soft, dense and naturally beautiful. Made from 100% real British sheepskin and tanned using traditional methods. No bleach and no fuss, just the natural character and tones of the wool left intact.\u003c\/p\u003e\n\u003cp data-end=\"762\" data-start=\"541\"\u003eEach rug is slightly different in tone, shape, and texture — which is a huge part of their charm. A little nod to the homes we grew up in, where a sheepskin by the fire or beside the bed wasn’t a luxury, just something that belonged.\u003c\/p\u003e\n\u003cp data-end=\"929\" data-start=\"764\"\u003eSheepskin contains natural lanolin, which helps it resist dirt and spills. \u003cstrong\u003eMaintenance is simple\u003c\/strong\u003e: shake it out, brush it now and then and it’ll look good for years to come.\u003c\/p\u003e\n\u003cp data-end=\"1024\" data-start=\"931\"\u003e\u003cstrong\u003eUse it\u003c\/strong\u003e wherever it fits — on the floor, over a chair, or even for the dog (if they’re lucky). Sheepskin softens up all kinds of spaces and don't forget the natural properties it owns - moisture wicking, temperature regulating and hypoallergenic.\u003c\/p\u003e\n\u003cp data-end=\"1024\" data-start=\"931\"\u003e\u003cstrong\u003eNostalgia and comfort - here we come.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Heatons","offers":[{"title":"Large","offer_id":40780421365954,"sku":"5060495834486","price":75.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0094\/2002\/files\/natural-sheepskin-rug.jpg?v=1752574552"},{"product_id":"sheepskin-rug-icelandic-shortwool-designerwhitelarge","title":"Icelandic Sheepskin Designer Rug (white)","description":"\u003cp\u003eAdd texture and comfort to your home with this beautifully soft Icelandic rug. Made from soft and silky Icelandic skins pieced together to make this a striking statement in any room.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThese rugs form part of our Made to Order range and there may be a lead time of 6-8 weeks.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Heatons","offers":[{"title":"White \/ Large","offer_id":40685571768514,"sku":"SK-RUG-DES-WHT-L","price":630.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ Small","offer_id":43061560246516,"sku":"SK-RUG-DES-WHT-S","price":300.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0094\/2002\/files\/DSC_9168.jpg?v=1753208175"},{"product_id":"sheepskin-rug-icelandic-shortwool","title":"Icelandic Sheepskin Rug White (Short Wool)","description":"\u003cp\u003eThose of you with an eye for design and comfort will appreciate these Icelandic rugs that are clean, modern, sumptuously soft and distinctive. Just Lush.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe natural characteristics of\u003c\/span\u003e\u003cspan\u003e the \u003c\/span\u003e\u003cspan\u003eIcelandic w\u003c\/span\u003e\u003cspan\u003eool is silky and soft making these rugs perfect\u003c\/span\u003e\u003cspan\u003e for any \u003c\/span\u003e\u003cspan\u003eroom in the houses. On the f\u003c\/span\u003e\u003cspan\u003eloor by the bed to curly your toes into first thing in the morning. \u003c\/span\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan\u003efront of the fire, curled up reading your book or watching \u003c\/span\u003e\u003cspan\u003ea film \u003c\/span\u003e\u003cspan\u003eor \u003c\/span\u003e\u003cspan\u003edraped \u003c\/span\u003e\u003cspan\u003eover the back of a chair or sofa for added comfort and warmth.\u003c\/span\u003e\u003c\/p\u003e","brand":"Heatons","offers":[{"title":"Single","offer_id":42591081562356,"sku":"5060495839993","price":85.0,"currency_code":"GBP","in_stock":false},{"title":"Double","offer_id":42591081595124,"sku":"SK-RUG-ICE-SHT-WHT-DBL","price":185.0,"currency_code":"GBP","in_stock":true},{"title":"Quad","offer_id":42591081627892,"sku":"5060495839894","price":450.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0094\/2002\/files\/Icelandic-Sheepskins-Rug-White-Short.jpg?v=1752497788"},{"product_id":"sheepskin-rug-icelandic-longwool","title":"Icelandic Sheepskin Rug White (Long Wool)","description":"\u003cp\u003eThose of you with an eye for design and comfort will appreciate these Icelandic rugs that are clean, modern, sumptuously soft and distinctive. Just Lush.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe natural characteristics of\u003c\/span\u003e\u003cspan\u003e the \u003c\/span\u003e\u003cspan\u003eIcelandic w\u003c\/span\u003e\u003cspan\u003eool is silky and soft making these rugs perfect\u003c\/span\u003e\u003cspan\u003e for any \u003c\/span\u003e\u003cspan\u003eroom in the houses. On the f\u003c\/span\u003e\u003cspan\u003eloor by the bed to curly your toes into first thing in the morning. \u003c\/span\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan\u003efront of the fire, curled up reading your book or watching \u003c\/span\u003e\u003cspan\u003ea film \u003c\/span\u003e\u003cspan\u003eor \u003c\/span\u003e\u003cspan\u003edraped \u003c\/span\u003e\u003cspan\u003eover the back of a chair or sofa for added comfort and warmth.\u003c\/span\u003e\u003c\/p\u003e","brand":"Heatons","offers":[{"title":"Single","offer_id":42636574163188,"sku":"SK-RUG-ICE-LNG-WHT-SGL","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Double","offer_id":42636574327028,"sku":"SK-RUG-ICE-LNG-WHT-DBL","price":185.0,"currency_code":"GBP","in_stock":true},{"title":"Quad","offer_id":42636574490868,"sku":"SK-RUG-ICE-LNG-WHT-QUA","price":450.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0094\/2002\/files\/icelandic-long-sheepskin-rug.jpg?v=1752572812"},{"product_id":"icelandic-sheepskin-designer-rug-natural-spotted","title":"Icelandic Sheepskin Designer Rug (Natural Spotted)","description":"\u003cp\u003eAdd texture and comfort to your home with this beautifully soft Icelandic rug. Made from soft and silky Icelandic skins pieced together to make this a striking statement in any room.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThese rugs form part of our Made to Order range and there may be a lead time of 6-8 weeks.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Heatons","offers":[{"title":"Natural Spotted \/ Large","offer_id":55562737090938,"sku":"SK-RUG-DES-SPT-L","price":665.0,"currency_code":"GBP","in_stock":true},{"title":"Natural Spotted \/ Small","offer_id":55562737123706,"sku":"SK-RUG-DES-SPT-S","price":325.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0094\/2002\/files\/DSC_9162.jpg?v=1766095757"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0094\/2002\/collections\/NATURA_1_d5d67b46-e84c-4902-9d4b-c82d3c0f760d.jpg?v=1656585719","url":"https:\/\/haatons.com\/en-jp\/collections\/whitesheepskinrugs.oembed","provider":"Heatons","version":"1.0","type":"link"}